About
About Tru.
Tru is a Dubai home-maintenance subscription. AC, plumbing, electrical, handyman and emergencies — handled by a salaried team, logged on every visit, signed off when the work is done.
Standards we hold
UK-trained, internationally certified.
Tru's technical leadership trained in the UK under the country's electrical and trade-quality standards, and operates in Dubai under international engineering and safety bodies whose standards inform local regulations.
City & Guilds, UK
City & Guilds Level 2 & 3 Electrical
Trained to BS7671, the British wiring regulations standard. The qualification most UK residential electricians hold.
NICEIC and FMB, UK
NICEIC + Federation of Master Builders
The UK's electrical-trade certification framework and master-builder body. Held by Tru's UK-trained technical leadership.
TrustMark, UK Government
TrustMark — Government Endorsed
The UK's only government-endorsed residential trade quality scheme.
UAE Local Regulatory Standard
Advanced Electrical Training
Local code training on top of UK foundations — what's wired in Dubai isn't always wired the same way.
IOSH, International
IOSH Managing Safely
Occupational-safety qualification used across UK construction and trades. Embedded in how we run every visit.
ASHRAE Falcon Chapter, UAE
ASHRAE Associate Member
ASHRAE's HVAC and indoor-air standards are written directly into Dubai's building regulations.
NADCA, International
NADCA ACR-2025 Standard
The most rigorous international HVAC cleaning benchmark — the standard we work to.
Operating licences
Licensed in Dubai.
Property-maintenance work in the UAE is governed by overlapping licensing regimes from Dubai Municipality, DEWA, and the Department of Economy & Tourism. Tru operates under each of them.
Dubai Municipality
Consultants & Contractors Register
Company-level registration covering electromechanical, sanitary, and general contracting scopes.
DEWA
Electrical Contractor Enrolment
Required for any electrical work tying into the DEWA network.
Dubai Municipality (Public Health)
Water Cleaning Operator
Local Order 61/1991 and guideline DM-HSD-GU44-LCWS2, covering water tank cleaning and disinfection.
Department of Economy & Tourism
Commercial Trade Licence
The underlying licence to operate as a maintenance company in Dubai.
A unified Contractor Register, established under Dubai Law No. 7 of 2025, comes into effect on 8 January 2026. The licences above will migrate under it; we re-verify our enrolment ahead of each renewal.
How we work
How we work.
Documented
Every visit is logged, photographed, and signed off. Your home gets a paper trail.
Salaried
Our technicians are on the payroll, not contracted out. The person who came last time is the person who comes next time.
Accountable
You don't pay for the same fix twice. If something we serviced fails within the year, we come back free.